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Leaders create a positive environment. It’s very important. Your employees are the biggest asset. Amad Rashad Thompson shares his valuable insights. He is a People Champion devoted to the employee experience and exceeding business objectives. He is an HR strategist and Talent Management & Development Expert, with experience in the Financial, Healthcare, and Luxury Hospitality industries, he influences leadership to create processes and business objectives that are employee-centric and result-focused. He transforms teams by connecting with and engaging team members, enhancing mindset, skillset, and performance so that employees can lead purposefully. Leading strategically is important to him, and he believes that as an HR Business Partner, it is his job to advocate for the employee while acting in the best interest of the employer. Areas of expertise include: - HR & Organizational Strategy; - Diversity and Inclusion; - Talent Acquisition & Management; HR Leadership; - Strategic Engagement; - Leadership Development, Learning and Development, Employee Relations, and Employee Communications. Forever the student, he obtained his professional designation in Human Resources with HRCI and holds the Professional in Human Resources-International certification. He also holds a certificate from Cornell University in Strategic Human Resources Leadership as well as a certification in Law for Human Resource Professionals from the University of the West Indies.

Learn more about Amad Rashad Thompson on the following resources:

Website: mytalentmatters.com

LinkedIn: https://www.linkedin.com/in/amadrashadthompson/

Setting your goals demands the right attitudes. Wanna win? Then get out of the comfort zone. Shane Robb shares his valuable insights. He is the CEO of Xact Services & Solutions LLC. Shane is an experienced electrical contractor with a demonstrated history of working in the construction industry. Skilled in Electrical problem Solving, Motor Control’s, CNC machine repair, Roofing, Public Speaking, Motivational speaking, skill teaching, serving.

Learn more about Shane Robb on the following resources:

LinkedIn: https://www.linkedin.com/in/shane-robb-0058b387/

If brands neglect UX then people neglect such brands. Improving UX is a must-have. Kate Johnson shares her valuable insights. She is an empathic truth-teller. She is a CEO-whisperer with a background in systems engineering and success supporting tech leaders face change, work through challenging situations and come up with ideas and options for what’s next. If your company is in transition, facing new competition, or stuck in internal "ways" of doing things… if you’re feeling a loss of connection with your purpose, your customers, or your team… if your brand starting to feel like it’s coming apart at the edges and no longer reflects your vision or your reality… or if you have a product that’s stuck and not moving ahead of the way you want….reach out. She brings all of her to everything she does. With a Master’s degree in Systems Engineering, gut feelings, inherent connection skills, and a lifetime as a creative, she capitalizes on her whole self – her education, experience, her keen intuition, and humor ¬– to catalyze new ideas, options, and mind shifts that can lead to a renewed sense of energy, purpose and what's next for you. If you're leading a small to mid-sized business or team, who believes that people-first is not BS, who sees value in outside-the-box idea generation, we might be a great match.

Learn more about Kate Johnson on the following resources:

Website: https://katejohnsonconsulting.com/

LinkedIn: https://www.linkedin.com/in/katejohnson11/

Digital marketing covers a lot of aspects. Customers don’t buy from unrecognizable brands. It’s essential to create a buying journey. Ryan Helms shares his valuable insights. He is CEO at Legacy Podcasting. His company helps organizations, brands, and entrepreneurs leverage content funnels in their marketing strategies. Their goal is to help their clients achieve theirs and ensure CONTENT = DOLLARS.

Learn more about Ryan Helms on the following resources:

Website: https://legacypodcasting.com/

LinkedIn: https://www.linkedin.com/in/ryan-helms/

SEO doesn’t work for 91% of all websites. The main question is how to get 9%. Emanuel Petrescu shares his valuable insights. He is a Search Engine Optimization (SEO) Specialist at Yellow Pages / Pages Jaunes. Business Administration Alumni and Bitcoin Certified Professional (CBP). Yellow Pages is a Canadian digital and print media company offering businesses comprehensive media solutions to meet their key marketing objectives and providing consumers with platforms to access reliable local business information. By helping local businesses foster stronger relationships with their consumers through its various media, Yellow Pages encourages the growth of thriving local economies.  

Learn more about Emanuel Petrescu on the following resources:

Website: https://emanuelp.com/

LinkedIn: https://www.linkedin.com/in/emanuelp986/

Ranking on Google demands having high-quality content. How to create this content? Syd Faizi shares his valuable insights. He is a senior SEO consultant at Sharp Circles - SEO Company. Sharp Circles - SEO Company. Australian SEO company with offices in Melbourne and Sydney – Sharp Circles specialises in SEO services for SMEs. They help small and medium-sized business owners and entrepreneurs to achieve greater results for their businesses, by helping their websites to perform better in Google’s organic search. They offer very affordable SEO subscription plans that are highly effective, and enable businesses to achieve higher rankings, gain more visibility, attract greater targeted traffic, and generate more leads and enquiries through their websites.

Learn more about Syd Faizi on the following resources:

Website: https://www.sharpcircles.com.au

LinkedIn: https://www.linkedin.com/in/seo-sydfaizi/

How to get more sales? Optimize with conversion rate. Daniel Burstein shares his valuable insights. He is senior director, content and marketing at MECLABS Institute. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – digging for actionable information while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 21 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications. Specialties: * Editorial content * Content marketing * Blogging * Webinars * Copywriting * Social media Listen the whole episode and get answers to the following questions:

1. How to know that something is wrong with conversions?

2. What is a common mistake with conversions?

3. How to create a buying journey?

4. What pushes customers to buy products?

5. How to craft your story?

6. How to use content marketing?

Learn more about Daniel Burstein on the following resources:

Website: https://meclabs.com/

LinkedIn: https://www.linkedin.com/in/danielburstein/

Twitter: https://twitter.com/danielburstein

John Attridge shares his valuable insights. He graduated from La Trobe University and has over seven years of experience working in BBX UK. John brings his unique style and vast experience to the world of starting growing and exiting businesses. The audiences are usually in the SME [ small to medium enterprise ] sector - that is up to £10 million turnover employing up to 50 staff. They want to avoid the 4 common business diseases and illnesses that over 50% die from within 5 years of launch. They also want to be business owners in the successful 50% group that succeed despite their best efforts not to. Start doing simple cost efficient stuff that will take your already successful enterprise to the next level. He last worked as umpire at England & Wales Cricket Board (ECB). Having been an avid cricket follower and player for 28 years he sat all his exams and qualified as an umpire. His first season was rewarded with the 3rd Grade final in the GC&DCA competition and the semi -final in 1st grade of the Konica Cup in his second year.

About

Providing Business Owners like You with More Customers by Tapping into Your Spare Capacity one of the Largest Hidden Assets in any Business. Exploiting Your Spare Capacity enables you to take on more business without increasing Your FIXED COSTS. It is perishable and if not captured you can never get it back. Some examples of this are: ➢ Empty tables in a restaurant - you can't sell yesterday's tables ➢ Slow moving or surplus stock ➢ Unfilled appointments ➢ Vacant hotel rooms - you can't sell last night's rooms ➢ Unsold advertising space From empty hotel rooms or empty tables at a restaurant to empty appointment times or slow moving stock, most businesses have some form of spare capacity they are not capitalising on. We can help you cash in on this hidden asset in your business. We can capture and monetise that spare capacity for you by promoting your business to a whole new marketplace! With over 90,000 customers worldwide, more and more people are experiencing the benefits of BBX. So some Reasons why your Business should apply: ➢ Guaranteed new customers! We guarantee to bring you new customers when you open an account ➢ Enhanced profits! Cash savings of up to 90% when paying with your account ➢ Increase market share. Win business from your competitors ➢ Improve cash flow. Save your cash by using suppliers in the community ➢ Dedicated account manager. to promote your business throughout the community ➢ Interest free credit facility. Receive an interest free credit line of up to £100,000 ➢ BBX rewards. Save up to 20% at high street stores ➢ Access to Fuel Card. Save up to 5p per litre ➢ Access to BBX Advantage. Free benefits designed for small business owners

SEO works if you don’t use generic methods. How to find unique methods? Lysa Miller shares her valuable insights. She is Founder + CEO at Ladybugz Interactive Agency in Boston, MA. She loves people and loves helping people at heart. So when she puts all that into your own agency, it’s pretty amazing. Whether it is a business referral, an introduction, including everyone in a social event, or cooking for someone in need, her love for people goes into everything she does. Because you have to do what you love, she puts that into her agency Ladybugz Interactive where she is developing partnerships, and building out her team of experts. She grew her own business www.ladybugz.com to merged with another agency in 2016. From there, she put her agency on hiatus until 2020, when she made the decision to go back out and revive her own business. She is now doing what she loves, which is helping early growth clients in the B2B + B2C space with web solutions and digital marketing. She is committed to helping people promote their businesses, solve their challenges, and to do what they love as a business. For many years she has worked in the capacities of a web designer, project manager, SEO guru, marketer, and social media maven, it’s now my time to focus on growing her own business to a higher level. She is truly blessed to be doing what she loves, helping people, and working with such an amazing team of digital rockstars! Writing and PR have always been a passion and she continues to provide thought leadership on clutch.co and writes about businesses in her region on massvacation.com. Lysa was featured on the cover of the Boston Business Journal’s Book of Lists in 2020, and named Agency Vista’s Women Agencies to Watch in 2021. She has contributed to the Worcester Business Journal, Entrepreneur.com, Cloudways.com, CIO, Business Insider and countless podcasts with her insights into women and entrepreneurship, business growth, and digital-related topics.

Learn more about Lysa Miller on the following resources:

Website: www.ladybugz.com

LinkedIn: https://www.linkedin.com/in/lysapreneur/

Twitter: @lysapreneur

Generic link building is overwhelmed because everyone does it. Google ignores or punishes black hat techniques that might not work in most cases. So, what to do? Fery Kaszoni shares his valuable insights. He is Managing Director at Search Intelligence Ltd. He is a search engine enthusiast, and software developer with extensive experience in building complex database systems, CRMs, system integrations, and complex front-end web and mobile applications. He and his company currently own and operate dozens of web and SAAS platforms and useful online tools, with their network of websites reaching millions of users every month. Here is a template of a successful outreach pitch:

Fuel shortage: Electric car searches explode 1,600% in one day Hi [Journalist_name], Analysis of Google search data reveals that online searches for electric cars in the UK exploded 1,600% on the 24th of September, the day when the petrol station fuel shortages became a widespread phenomenon across the country. A new finding by car information website Carguide.co.uk reveals that online interest for electric cars skyrocketed to 16 times the average volume in one day, an unprecedented spike in interest for electric cars. A spokesperson for Carguide.co.uk commented on the findings: “It’s interesting to see how a shortage in fuel for petrol and diesel cars at the petrol stations can cause such a massive hike in online searches for electric cars across the country. This trend will likely continue, as more and more people become conscious of their viability, and almost every major manufacturer is committed to electrifying their vehicle portfolio - with the electric car ranges and capabilities increasing almost exponentially as new models come to market.” Electric vehicle registration is on an upwards trend, with 7,388 registration of pure electric vehicles in August alone (Source: DfT, SMMT, OLEV). The petrol station fuel shortage is likely to accelerate this trend, and increase the awareness of the general public on electric cars, as people are looking for an alternative to internal combustion engine-powered cars. I hope this analysis is useful and insightful. If you need anything else, do feel free to get in touch! Best wishes, Fery [email protected] 0758 629 6699

Learn more about Fery Kaszoni on the following resources:

Website: https://search-intelligence.co.uk/ LinkedIn: https://www.linkedin.com/in/ferenczkaszoni/