Seth Godin proclaimed that “content marketing is the only marketing left.”
Unsure as to what I mean?
Let’s dive in!
There are more than 1,7 billion websites online that all want to get traffic and sales.
Does the internet need all these websites?
Of course not.
That’s why 91% of all websites have no organic traffic and only 0,3% of all websites have more than 1,001 organic visitors per month.
Digital marketing is extremely competitive.
Many of my customers come over to me from other SEO agencies due to the fact that they have failed miserably in getting traffic - for a few years!
I have identified three mistakes many new websites have in common:
Standard SEO doesn’t work anymore because almost all websites use it.
However, Google only ranks the best websites on their top-10.
That’s why it’s crucial to find another way with individual promotional methods.
Content marketing is marketing that provides value and helps people.
There is no sales function.
Once you have built up a loyal audience and traffic, then you can monetize your content.
Using content marketing doesn’t guarantee results, because there are over 1 billion blogs online.
It’s also important not to compete with famous blogs.
I create a content plan once I have identified a lack of quality online content in y9our niche, coupled with a low level of competition.
The next step is to create much better content than the websites featured on the top-10.
Many website owners hire writers on Upwork or other freelance platforms.
However, freelancers usually write about a broad spectrum of topics.
There is no value in writing such as this, because Google considers the E-A-T parameter (Expertise, Authority, Trustworthiness).
A writer only needs to know one topic very well!
Just imagine the situation - you are going on vacation in a new exotic country.
First you start reading comments and feedback from travellers who have been to this country or hotel before.
Will you read comments or thoughts from people who have never been there?
I don’t think so.
That’s why Tripadvisor, Expedia, Yelp and many other similar websites strongly control reviews on their platforms.
Freelancers who do not know the topic usually get the information from the top-10.
However, people read this daily - they are not interested in reading the same thing again.
Bloggers will never link to plagiarism simply because of the fat that it’s not unique.
Find active bloggers in your niche.
I usually gather a list with hundreds of bloggers that have ranking content.
Then I reach out to them in order to find out about their prices.
50% of them don’t reply to me; 45% give a crazy price and 5% have something I can work with.
This is 3 times more expensive than on Upwork, but the quality is 10 times better.
Thereafter, the final step is promotion!
There are a bunch of link building and social media techniques that bring results.
However, each case has its individual merits.
I will choose the best promotional methods, based on your unique requirements and your products.
Please feel free to ask me any questions you may have on the chat or send me a request through the contact page. I look forward to hearing from you.