Google Ads Keyword Modifier Tool (Ads match type tool)

This tool converts keywords into any one of 4 matching options in Google Ads: broad match, broad match modifier, phrasal match and exact match.

Paste keywords into the left-hand column

A quick demo | Clear

Broad match

Broad match modifier

No “+” before prepositions

Phrasal match

Exact match

Generate keywords according to your preferences

Each query listed separately, on new line

List of queries and search operators will display here

+new +iphone +2019
"new iphone 2019"
[new iphone 2019]
+iphone +xs +max
"iphone xs max"
[iphone xs max]
+iphone +xs +max +buy
"iphone xs max buy"
[iphone xs max buy]
+iphone +8 +plus +new +york
"iphone 8 plus new york"
[iphone 8 plus new york]
+Order +iPhone +11 +pro
"Order iPhone 11 pro"
[Order iPhone 11 pro]
+iPhone +11 +pre +order
"iPhone 11 pre order"
[iPhone 11 pre order]
+apple +iphone +pre +order
"apple iphone pre order"
[apple iphone pre order]