“I didn’t have time to write a short letter, so I wrote a long one instead” – Mark Twain said.
During Mark Twain’s life, there was no Twitter.
Twitter was launched in 2006, otherwise, Mark Twain would have tried to find the time to write a shorter letter.
Because Twitter has a 280-character limit to every tweet.
However, this limit doesn’t stop 330M monthly active users.
Twitter is gigantic.
Celebrities, influencers, sportsmen and -women, politicians all share their thoughts on Twitter.
Your business won’t flourish without a huge Twitter presence because your number of followers increases the level of trust and authority of your brand.
The parameter EAT (Expertise, Authority and Trustworthiness) is important for Google ranking.
Bloggers won’t link to your content if you don’t have a connection with them on Twitter.
Readers won’t read and share your tweets if they don’t know you.
However, Twitter isn’t only for businesses.
Personal accounts are just as important.
Businesses might estimate your expertise on Twitter before headhunting you.
Publishing houses ask their prospective clients how many followers they have on Twitter before deciding to read their draft, or not.
Brand promotion PR companies check prospective influencers profiles before offering them endorsement deals.
The main issue with increasing the number of followers on Twitter begins when you register and fill in your account information.
In this article, you’ll learn how to create a Twitter account that helps to promote your brand and increase the influence of your personal profile.
Carry on reading.
Sign up for Twitter
Registration on Twitter only takes a few minutes.
There are no special hacks.
Some settings can be changed after registration.
I’ll show you the process, step-by-step.
If you’ve already signed up – cookies will remind you of your login and password.
If it’s your first visit, you need to sign up from scratch.
Click the “Sign up” button.
Type in your real name and actual phone number.
You can change your name by editing your account later.
You can also use your email instead of a phone number.
Customize notifications, paid ads and connecting with people you know.
I personally don’t like to receive additional emails after signing up, therefore I leave the option “Get more out of Twitter” open.
I clicked the second option “Connect with people you know” because you can tie in your existing contact list.
If you’re not ready to connect with your contacts upon registration, then skip it because there is an option on your account settings that you can change later.
You can’t turn off paid ads on Twitter. It’s better to customize and personalize the ads you see.
Choose the options you like.
Twitter will then ask you to confirm your email or phone number with a verification code.
If you used your email then you will receive this code in the subject line or text of the email.
The next step is to type in your password.
Add a profile picture or skip it because you can add an avatar to your settings later.
Describe yourself in 160 symbols or less, or skip it for now, because later in this article I’ll show you various examples of writing a bio.
Add your interests – it helps Twitter to list influencers in your niche.
Choose people who you want to follow.
If you want to be notified immediately, then turn on notifications.
I personally turn these off because it distracts me.
That’s it. You have successfully set up your Twitter account.
The next step is to learn all the cool features that help you to handle your Twitter.
Profile, Home and Explore
Fill in and edit additional data in your profile.
Write your own tweets and follow others on the “Home” tab.
Check what’s trending and search on “Explore”.
Interesting facts and hints you need to know.
After registration, your profile should look somewhat like this.
If you skipped adding some info during the registration process, you can add more data by editing your profile.
Edit your background and add a profile picture; change your name if you want to; add your location; website URL and you can even add your birthday – if you want to share it.
Scroll down on the screen to find your tweets, replies, media and likes.
Click on “Home” where you can start tweeting.
Tip: instead of just writing tweets why not create art in your tweets?
Provide useful and unique information that solve your followers’ problems.
Add pics, gifs, memes and polls to your tweets that attract attention.
I clicked “GIF”, searched for “influence” and chose the best option for my message.
That’s how I wrote my first tweet.
If you have your own quirky pics or infographics, then use them.
I had some unique infographics so I created my next tweet by using pics.
I haven’t used polls because it’s a new account, which means I need to get enough followers first.
There are two options, whereby you can control the length of your tweet and add another tweet after your first one.
The “# Explore” tab lists location-based trends as well as your selected niche-related topics.
On the top in the center, you can search for people, photos, videos, top and latest topics.
There are also search settings, advanced search and saving search by clicking “…”.
In order to customize your search, choose search settings.
There are two extra settings options you can tweak: hiding sensitive content and removing blocked and muted accounts.
The “advanced search” option helps you to narrow down your search.
For example, Olga Andrienko wrote 15,6K tweets.
If you want to find her email then simply add the words “at dot” to the field. Include “All of these words“ – not only the symbols!
Add her login “Olgandrienko” to the field “From these accounts”.
You will then get her email.
Another useful feature is that Twitter saves all your searches.
For a few hundred followers the information I have given you above, is enough.
If a few hundred followers is not enough for you, then keep on reading.
Notifications, Messages, Bookmarks and Lists
Twitter features allow you to:
- Customize notifications and save your mentions.
- Write directly to other Twitter users.
- Save tweets to your bookmarks.
- Create and take part in different groups.
How to use all of these features? Carry on reading.
Go to the Notifications tab in order to customize your preferences.
There are two options: all notifications from your followers and mentions.
Twitter automatically chooses what to show you, and as a default setting, you will receive notifications from your followers.
If you comment on other people’s tweets, users might mention you in their replies.
You can chat privately with your followers.
There is an option for handling each chat.
By clicking “i” you can mute conversations, block, report or leave them.
As a default setting, Twitter users disallow non-followers from writing to them directly.
You can add interesting tweets to your bookmarks.
After clicking the symbol on the screenshot, choose Add Tweet to Bookmarks.
Your tweet will be saved to your bookmarks.
The feature “Lists” allows you to create your own group with members and subscribers.
It’s similar to Facebook or Telegram groups whereby members can subscribe to interesting topics.
For creating your own group, click the special symbol on the top right hand side, write the title & description.
You can change your registration settings: name, age, country, language, etc.
Check account history and other Twitter data.
Setup push notifications and content preferences.
And a lot more, in this chapter.
If you need to change your settings, then click on the special symbol below, on the Notifications tab.
You can also open settings on the “More” tab.
Choose Settings and privacy.
There is room for customizing your settings according to your personal preferences.
On the Account tab, there are common settings: username, phone, email, password, security, language, country, your twitter data, apps and sessions plus deactivation of your account.
Let’s describe what Twitter data is as the other preferences are common and easily understandable.
If you want to change your registration settings then go to the account tab.
Customize additional features on the More tab:
- Twitter Ads.
On the left hand side, click the “More” tab.
You then see a list of additional features.
You can combine a few tweets, images, videos into one moment.
Choose the marketing campaign related to your purpose.
Check Twitter Analytics.
If you don’t like the Twitter background, change the format on the “Display” tab.
Registering on Twitter is simple.
After registration, fill in your account details and customize your settings.
The next step is to create your own tweets and get followers.
If you have additional questions – feel free to ask me in the comments section.