Marcelo Salup is an international expert in media and strategic planning with proven expertise in launching and building companies around the world.
He joins deep strategic planning, consumer insights, messaging and branding, digital and direct media to create measurably successful marketing and advertising efforts for a wide range of companies, products, and brands.
He has re-engineered dozens of bundled and unbundled media departments around the world, has created a dozen media standalone units, and put together winning presentations that got over $385 million in new business.
He has created several software and methodologies for managing strategic and media planning, multi-media optimization, evaluations for product placements, product integrations, and much more.
He has also trained dozens of media professionals.